The best beauty accounts to follow on TikTok
TikTok isn't just an excellent Kesha song ; the new(ish) social media app of the same name offers endless scrolling of the funniest and quirkiest videos from creators all over the world.
We'll admit, we thought it was just a phase at first, but the Gen-Z dominated platform now has just as many users as Instagram. Plus, being new to the game, TikTok's content is still quite pure and yet to be completely taken over with #ad and #spon posts.
So if you're keen to enjoy it while it's fresh, here's are some of the top beauty accounts and influencers to check out...