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Developed in the US in 1991, SinfulColors was born when a team of visionary beauty experts noticed a lack of on trend colours in professional beauty stores. Based on a commitment to deliver the next “hot” trend, SinfulColors began developing show-stopping colour and what followed was a loyal army of consumers who wanted vivid shades to wow, pop, flatter and inspire their nails. SinfulColors arrived in Australia in early 2013 and have been flying off the shelves ever since!