Dove unveils confidence-boosting patches campaign
Dove has always been really great at empowering women with strong messages of self worth and body confidence. The brand’s videos often break down our perceptions of the perfect body image by showing us how many enhancements go into the images of the women on the front of magazines.
However, Dove’s latest campaign, in which the brand and a trial psychologist present a group of women with stick-on arm patches that are designed to make them feel more beautiful, is a little different.
After two weeks of wearing the patches and checking in with video diaries, the women reveal that they are indeed feeling more beautiful and their self-esteem was growing.
But could a patch really be that effective in boosting women’s confidence?
At the end of the clip, the trial psychologist reveals the patches actually contain 'nothing' and that they are simply a placebo. The women react with happy tears and smiles at the realisation that the good feelings they are having about themselves are all down to them. Aww.
What do you think of Dove’s latest campaign? Do you think it’s an interesting test to prove that confidence comes from within? Or do you think it’s down to us to make ourselves feel beautiful in our skin?