Lily Allen launches her own sex toy as she campaigns to normalise female masturbation
In a celebrity collab that is a little outside the beauty realm, Lily Allen has launched her own sex toy with one of the largest sex accessory companies in the world, Womanizer.
The partnership came about naturally after Lily praised a Womanizer product in her autobiography My Thoughts Exactly, and now, Lily has designed her own vibrator for the brand.
The hot pink and orange device named “Liberty” was announced via Lily’s Instagram, with the singer dressed to match. Her caption read: “Womanizer changed my life, women shouldn’t be ashamed of their sexuality, and we all deserve to own our pleasure. Hopefully this little toy will help you do that!”.
Image credit: @lilyallen
As well as the release of her new sex toy, Lily has been appointed the chief liberation officer within the company, kicking off with her first campaign #IMasturbate. The social media initiative aims to encourage women to embrace their sexuality and steer masturbation and female pleasure away from being such a “taboo subject”, clouded with barriers of shame, social stigma and a lack of education.
Describing her first time trying sex toys as “groundbreaking”, Lily believes "the only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt”.
And speak openly she does, telling news.com.au “we all need to eat, right? We need food in order to sustain ourselves and you don’t think like f**k I have got to wait for my boyfriend to come home so I can eat this salad. You eat the salad. It’s the same with masturbation”.
Reflecting on her past sexual experiences, Lily hypes up the use of sex toys for women struggling to climax, “I was that woman in my mid-twenties and I just had surrendered to the idea that I wasn’t going to be able to have regular orgasms and there was something wrong with me” she reveals.
The Liberty is now available online, retailing for $149, check it out here.
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Do you find female pleasure a taboo topic? What can we do to break those barriers?